Marketing Summit
Past The Plateau
THE MARKETING LAB'S 2026 HALF-DAY MARKETING SUMMIT
Built for business owners who have done the work and are ready for the next level.
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ABOUT THE SUMMIT
What You'll Learn:
Elevate Your Marketing Plan | Patty Ross, Golden State Marketing
Move beyond scattered marketing tactics and develop a clearer strategy for your audience, positioning, messaging, goals, and growth opportunities.
Build a Better Funnel | Marquita Thomas, Marketing With Marquita
Learn how to create a stronger lead-generation funnel that attracts the right prospects and moves them toward becoming customers.
Selling Past the Ceiling | Michael Castiglione, Sandler Training
Identify weaknesses in your sales process, improve your sales conversations, qualify opportunities more effectively, and confidently sell at higher price points.
Increase Your Website Sales & Leads With SEO & AI Search | Brandon Leibowitz, SEO Optimizers
Learn how to increase your visibility when customers search on Google, Google Maps, ChatGPT, and other AI-powered platforms. Discover how SEO, keywords, content, local SEO, authority, and AI search optimization can help generate more traffic, leads, and sales.
What You'll Walk Away With:
This isn't designed to be four presentations you watch and forget about.
You'll leave with:
- A clearer marketing strategy
- A stronger approach to generating qualified leads
- Practical ideas for improving your marketing funnel
- A better understanding of Google, SEO and AI search visibility
- Strategies for improving your sales process
- New connections with Los Angeles business owners and entrepreneurs
- A focused 90-day growth plan for your business
Who Should Attend?
Past the Plateau is for established business owners, founders, entrepreneurs, executives, and decision-makers ready for their next stage of growth.
This event is especially valuable if your business has hit a plateau, your existing marketing isn't producing the results it once did, you want more qualified leads, you want greater visibility on Google and AI search, or you need to turn more opportunities into customers.
If you're looking for Marketing 101, this probably isn't the event for you.
If you've already built something that works and you're asking "How do we get to the next level?", you're in the right room.
Patty Ross
Golden State Marketing
ELEVATING YOUR
MARKETING PLAN
Marketing strategist with 25+ years helping small and mid-sized businesses clarify their message and grow, and a sought-after marketing educator across Southern California. Patty opens the summit with an honest conversation about why plans that once worked start to plateau.
Roadblock addressed:
"We've been doing the same things and getting diminishing returns."
Michael Castiglione
Sandler Training
SELLING PAST
THE CEILING
Sales trainer and Sandler practitioner who helps experienced owners fix the habits that quietly kill deals: discounting, over-explaining and chasing. Mike closes the summit with confident money conversations and Up-Front Contracts for higher-value deals.
Roadblock addressed:
"We're having good conversations but deals stall, or we discount to close."
Marquita Thomas
Marketing With Marquita
BUILDING A BETTER FUNNEL & THE TACTICS TO FILL IT
Funnel and digital marketing expert who helps growing businesses design deliberate customer journeys. Marquita walks attendees through mapping their funnel honestly, finding the stage where prospects leak out, and choosing the 2-3 tactics that fix it.
Roadblock addressed:
"We get leads, but they're the wrong ones, or they go cold before we ever talk."
Brandon Leibowitz
SEO Optimizers
INCREASE YOUR WEBSITE SALES & LEADS WITH SEO & GEO
Owner and founder of SEO Optimizers since 2007, helping businesses get found in both Google and AI-powered search. Brandon shows attendees how to build a predictable lead-generation system with SEO and GEO, from high-intent keywords to the trust signals AI assistants recommend.
Roadblock addressed:
"We're getting traffic and spending on marketing, but not enough qualified leads."